The Road Ahead

Oscar-winning actor Matthew McConaughey, aka Dad to Levi lends his teen son some fatherly driving/life wisdom on The Road Ahead.

Lincoln launched this series of social videos a few days before Fathers Day with a teaser that got the attention of multiple publications including Adweek and People magazine. Two unique chapters followed with the final chapter coinciding with Fathers Day.

Within days the videos had collectively amassed nearly 5mm views on Instagram with over 100k likes and thousands of comments. To date it is one of Lincoln's most liked and socially engaged posts.