Lobos 1707 UnDomesticate
We’ve lost the part of us that is instinctive, spontaneous and fearless. Our hunger for joy, pleasure and experience, remains trapped inside. We must release our true spirit and set the inner wolf free. Perhaps it’s time we UnDomesticate.
Leave your structured, joyless lives behind and let the Wolf Whisperer be your guide to The Center For Human UnDomestication. An oasis of calm and rehabilitation. A place where your inner wolf will be unleashed, in its own unique way.
Update:
Hulu, YouTube and TikTok deemed the campaign too wild and undomesticated and subsequently banned the videos due to excessive cleavage and a “too defined” sculpture buttocks. The aforementioned media channels only reinforced the call for our overly domesticated society to loosen up and tap into our primal instincts.
The Center For Human UnDomestication
We kicked this campaign off with some found footage of unknown origins. Posted on social as a campaign teaser, the video gave a glimpse into the Center For Human UnDomestication and introduced us to the Wolf Whisperer and a couple of her guests. Within weeks it had over 13 million views on TikTok alone.
Social
The Wolf Whisperer and a couple of her esteemed guests further amplified the UnDomesticate campaign on social through a series of videos posted on Instagram and TikTok. To date, the videos on TikTok have individually garnered millions of organic views and increased Google search metrics for Lobos far beyond expectations.
Press
Aside from initially getting banned, the campaign quickly got the attention of AdAge, Ads of the World, Little Black Book, PR Week, Campaign Week, and others like these guys, these guys, even these guys, here, here, and this random local news site.