
If you’re only interested in my agency and brand experience, feel free to skip to the info below. Pretty much sums it all up nicely.
But I’ve done a lot more than that. Fun fact, I originally went to college for sculpture and jazz guitar. Growing up with a mom who was an art teacher, and a dad who played jazz drums, I guess it was inevitable. But an internship working a two-color offset press ignited a passion for design in me, and I shifted my love for music to writing and performing with bands all through college, and still to this day.
I may not sculpt as much as I used to, but my love for design and creativity has grown throughout my career as new technologies and opportunities have emerged. And, my love of music has evolved as I’ve acquired more instruments and produced more work. Look it up, The Happiness Wars.
By the way, I’m also super into cooking and coming up with stories that sometimes do and don’t end up on paper. Ultimately, I think I’ve just always loved, and still do love, the art of creating.
Now, on to the professional stuff.
👇🏻
Experience
Hudson Rouge, Creative Director
August 2023 - Present
Creative Direction and team leadership for all Lincoln social media programs and leads all creative on Lobos 1707 tequila.
Freelance Creative Director
August 2022 - August 2023
Publicis Groupe, Creative Director
August 2019 - August 2022
Creative Direction and team leadership for all Mercedes-Benz social media programs. Fostered creative team’s professional growth through inspiration and strategic thinking. Managed and oversaw Instagram and Facebook pages (doubled to 6 million followers) was the first car brand on IG Reels, first-ever live car show streamed on Zoom, highest growth rate in Instagram automotive, and launched the brand’s TikTok channel.
VML, Mullen, JWT, McGarry Bowen & others, Freelance Creative Director
September 2015 - August 2019
Ideation and execution of 360 marketing campaigns across broadcast, print, digital and social for Nissan, Motorola, Uniqlo, Harley-Davidson, rebranded Beef’s “It’s What’s For Dinner” campaign, part of the team that pitched and won the New Balance business for VML.
City University of New York, Typography Instructor
September 2017 - January 2018
Developed and implemented curriculum for the Typography II 2017-18 school year. Mentored and educated students on the fundamentals of typography from print, digital, design and showcased students’ work for the University and New York.
McCann, Creative Director
July 2014 - September 2015
Microsoft Creative Director for the 360 global launch of Windows 10. Work produced included broadcast, print and digital.
StrawberryFrog, Creative Director
May 2013 - July 2014
Creative Director on all Sabra brands, the national relaunch of Jockey Women’s, launched the first ever US campaign for Ehrmann and concept development for Jim Beam.
Publicis, Associate Creative Director
April 2009 - May 2013
Associate Creative Director for T-Mobile broadcast, print, digital and social. Ideated and executed T-Mobile’s global rebrand with “The Girl in the Pink Dress” who went on to become one of the most recognized spokespeople in advertising. Pitched and won the Chevy AOR business from previous agency which held that account for over eighty years.
Goodby, Silverstein & Partners, Associate Creative Director
September 2007 - March 2009
Associate Creative Director on Sprint, Comcast, PepsiCo’s Propel Water, Foster Farms and HP. Concept and campaign development across broadcast, print and digital. Won gold Effie for Foster Farms “Say No To Plumping” campaign.
Art Director / Designer
2001 - 2007
Nike, Adidas, The Surfrider Foundation, EMI Records, Verve Records and others
Awards, Exhibits & Publications
Adage Editors Pick—Mercedes-Benz—GLC In-Drive Safety Video, 2020
Cannes Shortlist—Health—Cigna America Says "Ahh", 2016
Cannes Shortlist—Design—Moto 21 in 1, 2016
Cannes Shortlist—Entertainment—Moto 21 in 1, 2016
Gold Effie—Foster Farms Say No To Plumping, 2010
Webby Awards Finalist—Moto 21 in 1, 2016
NA Facebook Awards—Best Use of Facebook Platform—Moto 21 in 1, 2016
Project Isaac Awards—Best Practices Web Video—Moto 21 in 1, 2016
Creativity Online Editors Pick—Sabra, Made With Love. Made Fresh, 2014
1000 More Graphic Elements—Publisher Rockport, 2009
Design For Special Events—Publisher Rockport, 2008
Communication Arts, 2008
Plazm Magazine—Issue 29, 2007
1000 Retail Graphics—Rockport, 2007
W3—Silver Award for Pinpoint Logic Site Design, 2006
Plazm Magazine—Issue 28, 2006
Surfrider Foundation—Board Appreciation Award, 2006
Creative Growth Gallery Exhibition—Art Institute of Portland, 2006
Anti-war.us, 2006
Handmade—Publisher, Gingko Press, 2006
F30/30 Essential Typefaces for a Lifetime—Publisher Rockport, 2006
2 Color Graphics: Unlimited Design Solutions—Publisher Rockport, 2004
HOW Magazine—Merit Award, Brochures/Catalogs/Flyers, 2004
Print's International Business Graphics Competition—Certificate of Excellence, 2004