T-Mobile Rebrand

How do you take on the most beloved phone on the market? You don't. You go after what was holding them back at the time, their sole provider AT&T.

“Piggyback" had over 200,000 YouTube views within 24 hours of launch and T-Mobile's Facebook page added 33,225 new fans. Their YouTube page had over 10 million views in a month's time and the total reach on Twitter was nearly 95 million with 245 tweets per hour about the campaign.