Made With Love. Made Fresh.

What does Sabra and REO Speedwagon have in common? Not much. But when Sabra heard singing to plants helps them grow better, we got their farmers to serenade the vines. And we didn't stop there. We partnered with Cornell University to conduct research to test this theory. And online we asked people to submit love messages for our farmers to sing to the crop, helping them create a limited edition batch of salsa literally made with love.

Creativity and Adweek Editor's Pick