Say No To Plumping

It can be shocking to find out what the food we serve to our family goes through before it hits the dining room table. So when "plumping" became the new standard procedure for chicken, we shed some necessary light on what was really going down.

Gold Effie—Foster Farms Say No To Plumping, 2010
AdAge—Editor’s Pick

The campaign ruffled some feathers and made it’s way to federal and California state legislatures where laws were passed to prohibit “plumping.” And it all started with us giving the little-known procedure a name.

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